{"id":3563,"date":"2021-01-17T21:27:34","date_gmt":"2021-01-17T21:27:34","guid":{"rendered":"https:\/\/thehypotheticalblog.com\/?p=3563"},"modified":"2021-01-18T07:51:52","modified_gmt":"2021-01-18T07:51:52","slug":"if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants","status":"publish","type":"post","link":"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/","title":{"rendered":"IF you wanna know the REAL story behind the sisterhood of the travelling (sustainable) pants"},"content":{"rendered":"<div class=\"wp-block-coblocks-gallery-collage is-style-layered has-caption-style-dark has-small-gutter\"><ul><li class=\"wp-block-coblocks-gallery-collage__item item-1\"><figure class=\"wp-block-coblocks-gallery-collage__figure\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"682\" height=\"1024\" data-attachment-id=\"3592\" data-permalink=\"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/1a68cf52-ed1f-41bb-b91a-068f61380de6\/\" data-orig-file=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/1a68cf52-ed1f-41bb-b91a-068f61380de6.jpg?fit=1066%2C1600&amp;ssl=1\" data-orig-size=\"1066,1600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"1a68cf52-ed1f-41bb-b91a-068f61380de6\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/1a68cf52-ed1f-41bb-b91a-068f61380de6.jpg?fit=682%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/1a68cf52-ed1f-41bb-b91a-068f61380de6.jpg?resize=682%2C1024&#038;ssl=1\" alt=\"\" data-index=\"0\" data-id=\"3592\" class=\"wp-image-3592\" srcset=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/1a68cf52-ed1f-41bb-b91a-068f61380de6.jpg?resize=682%2C1024&amp;ssl=1 682w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/1a68cf52-ed1f-41bb-b91a-068f61380de6.jpg?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/1a68cf52-ed1f-41bb-b91a-068f61380de6.jpg?resize=768%2C1153&amp;ssl=1 768w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/1a68cf52-ed1f-41bb-b91a-068f61380de6.jpg?resize=1023%2C1536&amp;ssl=1 1023w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/1a68cf52-ed1f-41bb-b91a-068f61380de6.jpg?resize=8%2C12&amp;ssl=1 8w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/1a68cf52-ed1f-41bb-b91a-068f61380de6.jpg?resize=128%2C192&amp;ssl=1 128w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/1a68cf52-ed1f-41bb-b91a-068f61380de6.jpg?w=1066&amp;ssl=1 1066w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><figcaption class=\"wp-block-coblocks-gallery-collage__caption\">Via DeMoo Jeans <\/figcaption><\/figure><\/li><li class=\"wp-block-coblocks-gallery-collage__item item-2\"><figure class=\"wp-block-coblocks-gallery-collage__figure\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"750\" height=\"901\" data-attachment-id=\"3639\" data-permalink=\"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/img_0099\/\" data-orig-file=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0099.jpg?fit=750%2C901&amp;ssl=1\" data-orig-size=\"750,901\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"IMG_0099\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0099.jpg?fit=750%2C901&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0099.jpg?resize=750%2C901&#038;ssl=1\" alt=\"\" data-index=\"1\" data-id=\"3639\" data-imglink=\"\" class=\"wp-image-3639\" srcset=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0099.jpg?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0099.jpg?resize=250%2C300&amp;ssl=1 250w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0099.jpg?resize=10%2C12&amp;ssl=1 10w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0099.jpg?resize=160%2C192&amp;ssl=1 160w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption class=\"wp-block-coblocks-gallery-collage__caption\"><\/figcaption><\/figure><\/li><li class=\"wp-block-coblocks-gallery-collage__item item-3\"><figure class=\"wp-block-coblocks-gallery-collage__figure\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"960\" height=\"639\" data-attachment-id=\"3596\" data-permalink=\"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/76d8dc01-2c83-4efd-8a8a-63f1e224d015\/\" data-orig-file=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/76d8dc01-2c83-4efd-8a8a-63f1e224d015.jpg?fit=1600%2C1066&amp;ssl=1\" data-orig-size=\"1600,1066\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"76d8dc01-2c83-4efd-8a8a-63f1e224d015\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/76d8dc01-2c83-4efd-8a8a-63f1e224d015.jpg?fit=960%2C639&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/76d8dc01-2c83-4efd-8a8a-63f1e224d015.jpg?resize=960%2C639&#038;ssl=1\" alt=\"\" data-index=\"2\" data-id=\"3596\" data-imglink=\"\" class=\"wp-image-3596\" srcset=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/76d8dc01-2c83-4efd-8a8a-63f1e224d015.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/76d8dc01-2c83-4efd-8a8a-63f1e224d015.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/76d8dc01-2c83-4efd-8a8a-63f1e224d015.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/76d8dc01-2c83-4efd-8a8a-63f1e224d015.jpg?resize=1536%2C1023&amp;ssl=1 1536w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/76d8dc01-2c83-4efd-8a8a-63f1e224d015.jpg?resize=16%2C12&amp;ssl=1 16w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/76d8dc01-2c83-4efd-8a8a-63f1e224d015.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/76d8dc01-2c83-4efd-8a8a-63f1e224d015.jpg?resize=192%2C128&amp;ssl=1 192w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/76d8dc01-2c83-4efd-8a8a-63f1e224d015.jpg?w=1600&amp;ssl=1 1600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-block-coblocks-gallery-collage__caption\"><\/figcaption><\/figure><\/li><li class=\"wp-block-coblocks-gallery-collage__item item-4\"><figure class=\"wp-block-coblocks-gallery-collage__figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-attachment-id=\"3595\" data-permalink=\"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/d8c18ed7-0f17-4c9e-b29a-83af9815f235\/\" data-orig-file=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/d8c18ed7-0f17-4c9e-b29a-83af9815f235.jpg?fit=1200%2C1600&amp;ssl=1\" data-orig-size=\"1200,1600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"d8c18ed7-0f17-4c9e-b29a-83af9815f235\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/d8c18ed7-0f17-4c9e-b29a-83af9815f235.jpg?fit=768%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/d8c18ed7-0f17-4c9e-b29a-83af9815f235.jpg?resize=768%2C1024&#038;ssl=1\" alt=\"\" data-index=\"3\" data-id=\"3595\" data-imglink=\"\" class=\"wp-image-3595\" srcset=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/d8c18ed7-0f17-4c9e-b29a-83af9815f235.jpg?resize=768%2C1024&amp;ssl=1 768w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/d8c18ed7-0f17-4c9e-b29a-83af9815f235.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/d8c18ed7-0f17-4c9e-b29a-83af9815f235.jpg?resize=1152%2C1536&amp;ssl=1 1152w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/d8c18ed7-0f17-4c9e-b29a-83af9815f235.jpg?resize=9%2C12&amp;ssl=1 9w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/d8c18ed7-0f17-4c9e-b29a-83af9815f235.jpg?resize=900%2C1200&amp;ssl=1 900w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/d8c18ed7-0f17-4c9e-b29a-83af9815f235.jpg?resize=600%2C800&amp;ssl=1 600w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/d8c18ed7-0f17-4c9e-b29a-83af9815f235.jpg?resize=300%2C400&amp;ssl=1 300w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/d8c18ed7-0f17-4c9e-b29a-83af9815f235.jpg?resize=150%2C200&amp;ssl=1 150w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/d8c18ed7-0f17-4c9e-b29a-83af9815f235.jpg?resize=144%2C192&amp;ssl=1 144w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/d8c18ed7-0f17-4c9e-b29a-83af9815f235.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-block-coblocks-gallery-collage__caption\"><\/figcaption><\/figure><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><em>First Introduction<\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">IF you think that I forgot about your multiple requests for a sustainability-related post, you do not know me well. After a long research, I finally found what I have been looking for in a while: a REALLY sustainable, fashion brand. Even though you are not into fashion, you should give attention to the changing trends that are going on in fashion. Today, everyone is affecting the surrounding environment throughout its wardrobe. Therefore, I feel that reading the <em>following interview<\/em> would influence especially those willing to start shopping CONSCIOUSLY. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IF you are one of those attentive readers, at this point you may get even more curios about this mysterious sustainable brand that I have anticipated. Lately, I happened to discover <strong>DeMoo<\/strong> <strong>Jeans<\/strong>, a sustainable fashion brand specialising in EXTREMELY COOL pants.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I guess it was love at first sight: after looking at DeMoo Jeans IG page (@<a href=\"https:\/\/www.instagram.com\/demoojeans\/?hl=it\" target=\"_blank\" rel=\"noreferrer noopener\">demoojeans<\/a>), I got even more undecided between the pants with the painted designs and the ones with the hand-sewed details. <em>Which one suits your taste better? <\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><em>Interview <\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Indeed, DeMoo Jeans is very close to my heart also because two of the three founders (SasKia and Jess) are twin sisters (like me and mine)! Since they were really young, the twins shared this passion for sustainability together with their best friend, India. Being motivated and a REAL TEAM led them to success. Do you wanna know HOW?<\/p>\n\n\n\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"3602\" data-permalink=\"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/photo-2021-01-03-22-18-42\/\" data-orig-file=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-18-42.jpg?fit=1600%2C1066&amp;ssl=1\" data-orig-size=\"1600,1066\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"PHOTO-2021-01-03-22-18-42\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-18-42.jpg?fit=960%2C639&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-18-42.jpg?resize=661%2C440&#038;ssl=1\" alt=\"\" class=\"wp-image-3602\" width=\"661\" height=\"440\" srcset=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-18-42.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-18-42.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-18-42.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-18-42.jpg?resize=1536%2C1023&amp;ssl=1 1536w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-18-42.jpg?resize=16%2C12&amp;ssl=1 16w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-18-42.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-18-42.jpg?resize=192%2C128&amp;ssl=1 192w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-18-42.jpg?w=1600&amp;ssl=1 1600w\" sizes=\"(max-width: 661px) 100vw, 661px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Well, let&#8217;s jump in the very interview and let&#8217;s ask directly to the three founders!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>How did you come up with the idea of upcycled trousers and bands?<\/em><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The three of us have always been creative &#8211; during our 6th form years at school we bought, sold and up-cycled clothing on Depop. From there, DeMoo naturally grew into a business at Durham University and was the result of a charity shopping expedition to Newcastle. We saw a huge amount of designer and good quality denim in charity shops and on second hand sites, so bought it all up and went from there! The idea for our headbands bands came from off-cuts from the jeans we were making!<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"924\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-3632\" data-id=\"3632\" src=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0094-2.jpg?resize=750%2C924&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0094-2.jpg?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0094-2.jpg?resize=244%2C300&amp;ssl=1 244w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0094-2.jpg?resize=10%2C12&amp;ssl=1 10w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0094-2.jpg?resize=156%2C192&amp;ssl=1 156w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"578\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-3633\" data-id=\"3633\" src=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0098-1.jpg?resize=750%2C578&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0098-1.jpg?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0098-1.jpg?resize=300%2C231&amp;ssl=1 300w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0098-1.jpg?resize=16%2C12&amp;ssl=1 16w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0098-1.jpg?resize=192%2C148&amp;ssl=1 192w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"738\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-3634\" data-id=\"3634\" src=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0097.jpg?resize=750%2C738&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0097.jpg?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0097.jpg?resize=300%2C295&amp;ssl=1 300w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0097.jpg?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0097.jpg?resize=192%2C189&amp;ssl=1 192w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"3613\" data-permalink=\"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/photo-2021-01-03-22-21-02\/\" data-orig-file=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-21-02.jpg?fit=1242%2C748&amp;ssl=1\" data-orig-size=\"1242,748\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"PHOTO-2021-01-03-22-21-02\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-21-02.jpg?fit=960%2C578&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-21-02.jpg?resize=610%2C368&#038;ssl=1\" alt=\"\" class=\"wp-image-3613\" width=\"610\" height=\"368\" srcset=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-21-02.jpg?resize=1024%2C617&amp;ssl=1 1024w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-21-02.jpg?resize=300%2C181&amp;ssl=1 300w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-21-02.jpg?resize=768%2C463&amp;ssl=1 768w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-21-02.jpg?resize=16%2C10&amp;ssl=1 16w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-21-02.jpg?resize=1200%2C723&amp;ssl=1 1200w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-21-02.jpg?resize=192%2C116&amp;ssl=1 192w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-21-02.jpg?w=1242&amp;ssl=1 1242w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><figcaption>Via DeMoo Jeans IG account<\/figcaption><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>Ultimately there is a huge interest and demand for second-hand luxury\/fashion, do you think is going to last?<\/em><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Definitely! Gen-Z are leading the sustainable fashion movement but older generations are also becoming more aware of the need to recycle clothing. Some amazing brands and businesses have sprung up in the last few years, making it easy to find, buy and rent second-hand items at the tap of a button. Our favourites second hand businesses are <strong>HURR, Vestiaire Collective, Depop and Hire Street!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><em><strong>How does your brand work: do you take unused trousers and you make some<\/strong> art over them? <\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We aim to be as flexible as possible and cater for everyone\u2019s specific needs and wants. The main part of DeMoo involves us going to charity shop, vintage shops, and scouring the internet for unwanted jeans which we then up-cycle by applying ribbons or hand painting them with unique designs. &nbsp;<\/p>\n\n\n\n<div class=\"wp-block-coblocks-gallery-collage is-style-layered has-caption-style-dark has-small-gutter\"><ul><li class=\"wp-block-coblocks-gallery-collage__item item-1\"><figure class=\"wp-block-coblocks-gallery-collage__figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-attachment-id=\"3615\" data-permalink=\"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/photo-2021-01-03-22-20-15\/\" data-orig-file=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-20-15.jpg?fit=1200%2C1600&amp;ssl=1\" data-orig-size=\"1200,1600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"PHOTO-2021-01-03-22-20-15\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-20-15.jpg?fit=768%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-20-15.jpg?resize=768%2C1024&#038;ssl=1\" alt=\"\" data-index=\"0\" data-id=\"3615\" class=\"wp-image-3615\" srcset=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-20-15.jpg?resize=768%2C1024&amp;ssl=1 768w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-20-15.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-20-15.jpg?resize=1152%2C1536&amp;ssl=1 1152w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-20-15.jpg?resize=9%2C12&amp;ssl=1 9w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-20-15.jpg?resize=900%2C1200&amp;ssl=1 900w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-20-15.jpg?resize=600%2C800&amp;ssl=1 600w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-20-15.jpg?resize=300%2C400&amp;ssl=1 300w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-20-15.jpg?resize=150%2C200&amp;ssl=1 150w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-20-15.jpg?resize=144%2C192&amp;ssl=1 144w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-20-15.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-block-coblocks-gallery-collage__caption\"><\/figcaption><\/figure><\/li><li class=\"wp-block-coblocks-gallery-collage__item item-2\"><figure class=\"wp-block-coblocks-gallery-collage__figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" data-attachment-id=\"3624\" data-permalink=\"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/photo-2021-01-03-22-21-31\/\" data-orig-file=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-21-31.jpg?fit=1066%2C1600&amp;ssl=1\" data-orig-size=\"1066,1600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"PHOTO-2021-01-03-22-21-31\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-21-31.jpg?fit=682%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-21-31.jpg?resize=682%2C1024&#038;ssl=1\" alt=\"\" data-index=\"1\" data-id=\"3624\" data-imglink=\"\" class=\"wp-image-3624\" srcset=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-21-31.jpg?resize=682%2C1024&amp;ssl=1 682w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-21-31.jpg?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-21-31.jpg?resize=768%2C1153&amp;ssl=1 768w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-21-31.jpg?resize=1023%2C1536&amp;ssl=1 1023w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-21-31.jpg?resize=8%2C12&amp;ssl=1 8w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-21-31.jpg?resize=128%2C192&amp;ssl=1 128w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/PHOTO-2021-01-03-22-21-31.jpg?w=1066&amp;ssl=1 1066w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><figcaption class=\"wp-block-coblocks-gallery-collage__caption\"><\/figcaption><\/figure><\/li><li class=\"wp-block-coblocks-gallery-collage__item item-3\"><figure class=\"wp-block-coblocks-gallery-collage__figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"741\" data-attachment-id=\"3622\" data-permalink=\"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/img_0095\/\" data-orig-file=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0095.jpg?fit=750%2C741&amp;ssl=1\" data-orig-size=\"750,741\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"IMG_0095\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0095.jpg?fit=750%2C741&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0095.jpg?resize=750%2C741&#038;ssl=1\" alt=\"\" data-index=\"2\" data-id=\"3622\" data-imglink=\"\" class=\"wp-image-3622\" srcset=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0095.jpg?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0095.jpg?resize=300%2C296&amp;ssl=1 300w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0095.jpg?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0095.jpg?resize=192%2C190&amp;ssl=1 192w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption class=\"wp-block-coblocks-gallery-collage__caption\"><\/figcaption><\/figure><\/li><li class=\"wp-block-coblocks-gallery-collage__item item-4\"><figure class=\"wp-block-coblocks-gallery-collage__figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"766\" data-attachment-id=\"3621\" data-permalink=\"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/img_0093\/\" data-orig-file=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0093.jpg?fit=750%2C766&amp;ssl=1\" data-orig-size=\"750,766\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"IMG_0093\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0093.jpg?fit=750%2C766&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0093.jpg?resize=750%2C766&#038;ssl=1\" alt=\"\" data-index=\"3\" data-id=\"3621\" data-imglink=\"\" class=\"wp-image-3621\" srcset=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0093.jpg?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0093.jpg?resize=294%2C300&amp;ssl=1 294w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0093.jpg?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0093.jpg?resize=188%2C192&amp;ssl=1 188w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption class=\"wp-block-coblocks-gallery-collage__caption\"><\/figcaption><\/figure><\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">We have a <strong>range of sizes and<\/strong> are always getting new stock in so whatever your preferences for waist rise, leg length and denim colour we\u2019ll try and cater for it! We give our customers complete autonomy over their designs so let us know what you\u2019re after and we\u2019ll do our best to make it happen! If you\u2019ve already got a pair of jeans you\u2019d like <strong>to have DeMoo-d<\/strong>, then just post them to us and we can up-cycle them for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><em><strong>Do you think you may differentiate into completely different products (from<\/strong> trousers) some day soon?<\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our ultimate goal is to manufacture our own jeans made from recycled denim. This would involve outsourcing production, rather than sewing all items ourselves. I don\u2019t think we will ever deviate from trousers as our whole business was founded on our love of jeans &#8211; its a fundamental part of our brand (and our name wouldn\u2019t make sense without it). We have already started up-cycling <strong>denim jackets and corsets<\/strong> too, but who knows what the future holds! The up-cycling opportunities are endless!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>What are your inspirations?<\/em><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Instagram and Pinterest <\/strong>is a great source of inspiration. We connect with so many talented young, female entrepreneurs and business owners who really fuel us on to make our brand bigger and better. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From day 1, we have avidly followed the brand <strong>Charlotte Simone.<\/strong> Her coats are divine and her Instagram is so inspiring to follow as she shares business tips and \u2018behind the scenes\u2019 photos of her business. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"3617\" data-permalink=\"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/img_0090\/\" data-orig-file=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0090.jpg?fit=750%2C932&amp;ssl=1\" data-orig-size=\"750,932\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"IMG_0090\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0090.jpg?fit=750%2C932&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0090.jpg?resize=441%2C548&#038;ssl=1\" alt=\"\" class=\"wp-image-3617\" width=\"441\" height=\"548\" srcset=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0090.jpg?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0090.jpg?resize=241%2C300&amp;ssl=1 241w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0090.jpg?resize=10%2C12&amp;ssl=1 10w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0090.jpg?resize=155%2C192&amp;ssl=1 155w\" sizes=\"(max-width: 441px) 100vw, 441px\" \/><figcaption><a href=\"https:\/\/www.instagram.com\/charlottesimone\/\">Via Charlotte Simone IG account<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Grace Beverley<\/strong> is also an enormous source of inspiration with her sustainable clothing brand, <strong>Tala<\/strong>. Our dream would be to sustainably&nbsp;outsource our manufacturing, as Grace does. She\u2019s 22, and is listed in Forbes 30 under 30 which is pretty incredible!&nbsp; Influencer wise, we love <strong>Emma Louise Connolly.<\/strong> She is a big second-hand clothing buyer and she was spotted in our bands a few years ago. We love how she doesn\u2019t really follow clothing \u2018trends\u2019 and always wears such colourful clothing.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CJdl8tVhvLU\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CJdl8tVhvLU\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CJdl8tVhvLU\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by TALA\u00ae (@wearetala)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><figcaption>Via Tala brand IG account<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><em><strong>When did your label start having great success? Where does \u201cDeMoo\u201d name<\/strong> come from?<\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>We started DeMoo in 2018 <\/strong><\/em>whilst in our first year at Durham university. We started it as something to fill our time and share our creativity with others &#8211; we hadn\u2019t planned for it to grow into the business it is now ! Since 2018 the support we\u2019ve received has been <strong>phenomenal<\/strong> and we couldn\u2019t have got to where we are today, without our wonderful online community . <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Setting up a business at university was invaluable. You have access to so many amazingly creative, energetic, wonderful people who are keen to get involved with photo shoots, pop-up sales, ambassadorial roles, fashion shows and so on. Instagram has been the key to our success from day 1. At the beginning, we took all our orders through Instagram Direct Message, and we now have <strong>10,000 followers on Instagram! <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As well as this, we have featured in <strong>30 Charity Fashion Shows around the UK, helping raise over \u00a37,000 for charity. <\/strong>We have also run our <strong>DeMoo Brand Ambassador programme<\/strong> for the past 2 years. Our current Brand Ambassador programme has a girl squad of 14, based in Universities across the UK.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"3626\" data-permalink=\"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/img_0096\/\" data-orig-file=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0096.jpg?fit=750%2C530&amp;ssl=1\" data-orig-size=\"750,530\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"IMG_0096\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0096.jpg?fit=750%2C530&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0096.jpg?resize=500%2C353&#038;ssl=1\" alt=\"\" class=\"wp-image-3626\" width=\"500\" height=\"353\" srcset=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0096.jpg?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0096.jpg?resize=300%2C212&amp;ssl=1 300w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0096.jpg?resize=16%2C12&amp;ssl=1 16w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/IMG_0096.jpg?resize=192%2C136&amp;ssl=1 192w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><figcaption>Via DeMoo Jeans IG account<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The name DeMoo comes from the denim we up-cycle (\u2018De\u2019) and our signature cow print, which is at the centre of our branding (\u2018Moo\u2019).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><em><strong>For people interested in buying your trousers, can you tell the main contacts<\/strong> <strong>between IG\/website to reach out?<\/strong><\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We take all band orders through the Google form in our Instagram bio. If you\u2019d like to buy some jeans, or send us your own jeans to have up-cycled, then just send us a Direct Message on Insta!<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CFFPL8FhgAz\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CFFPL8FhgAz\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CFFPL8FhgAz\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by DeMoo Jeans\u00ae (@demoojeans)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><figcaption>Via DeMoo Jeans IG account<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"3659\" data-permalink=\"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/isottas-tips-8\/\" data-orig-file=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/Isottas-TIPS.png?fit=800%2C2000&amp;ssl=1\" data-orig-size=\"800,2000\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Isottas-TIPS\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/Isottas-TIPS.png?fit=410%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/Isottas-TIPS.png?resize=261%2C652&#038;ssl=1\" alt=\"\" class=\"wp-image-3659\" width=\"261\" height=\"652\" srcset=\"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/Isottas-TIPS.png?resize=410%2C1024&amp;ssl=1 410w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/Isottas-TIPS.png?resize=120%2C300&amp;ssl=1 120w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/Isottas-TIPS.png?resize=768%2C1920&amp;ssl=1 768w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/Isottas-TIPS.png?resize=614%2C1536&amp;ssl=1 614w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/Isottas-TIPS.png?resize=5%2C12&amp;ssl=1 5w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/Isottas-TIPS.png?resize=77%2C192&amp;ssl=1 77w, https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/Isottas-TIPS.png?w=800&amp;ssl=1 800w\" sizes=\"(max-width: 261px) 100vw, 261px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">IF you liked this post and you are interested in a pair of their trousers, feel free to reach them on <a href=\"https:\/\/www.instagram.com\/p\/Bv33rgRhY9W\/\">Instagram account<\/a> they are so cute and available to please your needs! <\/p>","protected":false},"excerpt":{"rendered":"<p>First Introduction IF you think that I forgot about your multiple requests for a sustainability-related post, you do not know me well. After a long research, I finally found what I have been looking for in a while: a REALLY sustainable, fashion brand. Even though you are not into fashion, you should give attention to &hellip; <a href=\"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/\" class=\"more-link\">Continua a leggere <span class=\"screen-reader-text\">IF you wanna know the REAL story behind the sisterhood of the travelling (sustainable) pants<\/span><\/a><\/p>","protected":false},"author":168987535,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[701221406],"tags":[701221913,3737,701221822,701221914],"class_list":["post-3563","post","type-post","status-publish","format-standard","hentry","category-uncategorized-en","tag-demoojeans","tag-fashion","tag-sustainability","tag-upcycle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IF you wanna know the REAL story behind the sisterhood of the travelling (sustainable) pants - The Hypothetical Blog<\/title>\n<meta name=\"description\" content=\"This ultimate post discovers the sustainable fashion brand DeMoo, which is a real example of how sustainability and fashion can go together!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IF you wanna know the REAL story behind the sisterhood of the travelling (sustainable) pants - The Hypothetical Blog\" \/>\n<meta property=\"og:description\" content=\"This ultimate post discovers the sustainable fashion brand DeMoo, which is a real example of how sustainability and fashion can go together!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/\" \/>\n<meta property=\"og:site_name\" content=\"The Hypothetical Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-17T21:27:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-18T07:51:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/1a68cf52-ed1f-41bb-b91a-068f61380de6-682x1024.jpg\" \/>\n<meta name=\"author\" content=\"isottagiorgini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"isottagiorgini\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thehypotheticalblog.com\\\/it\\\/2021\\\/01\\\/17\\\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thehypotheticalblog.com\\\/it\\\/2021\\\/01\\\/17\\\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\\\/\"},\"author\":{\"name\":\"isottagiorgini\",\"@id\":\"https:\\\/\\\/thehypotheticalblog.com\\\/it\\\/#\\\/schema\\\/person\\\/1ed05db7d72f81e965ef529e7b782279\"},\"headline\":\"IF you wanna know the REAL story behind the sisterhood of the travelling (sustainable) pants\",\"datePublished\":\"2021-01-17T21:27:34+00:00\",\"dateModified\":\"2021-01-18T07:51:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thehypotheticalblog.com\\\/it\\\/2021\\\/01\\\/17\\\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\\\/\"},\"wordCount\":1212,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/thehypotheticalblog.com\\\/it\\\/#\\\/schema\\\/person\\\/1ed05db7d72f81e965ef529e7b782279\"},\"image\":{\"@id\":\"https:\\\/\\\/thehypotheticalblog.com\\\/it\\\/2021\\\/01\\\/17\\\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thehypotheticalblog.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/1a68cf52-ed1f-41bb-b91a-068f61380de6-682x1024.jpg\",\"keywords\":[\"demoojeans\",\"FASHION\",\"sustainability\",\"upcycle\"],\"articleSection\":[\"IF The Hypothetical Blogger goes to an exhibition\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thehypotheticalblog.com\\\/it\\\/2021\\\/01\\\/17\\\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thehypotheticalblog.com\\\/it\\\/2021\\\/01\\\/17\\\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\\\/\",\"url\":\"https:\\\/\\\/thehypotheticalblog.com\\\/it\\\/2021\\\/01\\\/17\\\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\\\/\",\"name\":\"IF you wanna know the REAL story behind the sisterhood of the travelling (sustainable) pants - The Hypothetical Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thehypotheticalblog.com\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thehypotheticalblog.com\\\/it\\\/2021\\\/01\\\/17\\\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thehypotheticalblog.com\\\/it\\\/2021\\\/01\\\/17\\\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thehypotheticalblog.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/1a68cf52-ed1f-41bb-b91a-068f61380de6-682x1024.jpg\",\"datePublished\":\"2021-01-17T21:27:34+00:00\",\"dateModified\":\"2021-01-18T07:51:52+00:00\",\"description\":\"This ultimate post discovers the sustainable fashion brand DeMoo, which is a real example of how sustainability and fashion can go together!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thehypotheticalblog.com\\\/it\\\/2021\\\/01\\\/17\\\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thehypotheticalblog.com\\\/it\\\/2021\\\/01\\\/17\\\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/thehypotheticalblog.com\\\/it\\\/2021\\\/01\\\/17\\\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thehypotheticalblog.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/1a68cf52-ed1f-41bb-b91a-068f61380de6-682x1024.jpg\",\"contentUrl\":\"https:\\\/\\\/thehypotheticalblog.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/1a68cf52-ed1f-41bb-b91a-068f61380de6-682x1024.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thehypotheticalblog.com\\\/it\\\/2021\\\/01\\\/17\\\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thehypotheticalblog.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IF you wanna know the REAL story behind the sisterhood of the travelling (sustainable) pants\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thehypotheticalblog.com\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/thehypotheticalblog.com\\\/it\\\/\",\"name\":\"The Hypothetical Blog\",\"description\":\"Every blog post will start with a specific IF statement to fulfil your desires!\",\"publisher\":{\"@id\":\"https:\\\/\\\/thehypotheticalblog.com\\\/it\\\/#\\\/schema\\\/person\\\/1ed05db7d72f81e965ef529e7b782279\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thehypotheticalblog.com\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/thehypotheticalblog.com\\\/it\\\/#\\\/schema\\\/person\\\/1ed05db7d72f81e965ef529e7b782279\",\"name\":\"isottagiorgini\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/thehypotheticalblog.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/cropped-5.png?fit=615%2C615&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/thehypotheticalblog.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/cropped-5.png?fit=615%2C615&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/thehypotheticalblog.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/cropped-5.png?fit=615%2C615&ssl=1\",\"width\":615,\"height\":615,\"caption\":\"isottagiorgini\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/thehypotheticalblog.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/cropped-5.png?fit=615%2C615&ssl=1\"},\"sameAs\":[\"http:\\\/\\\/thehypotheticalblog306975695.wordpress.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IF you wanna know the REAL story behind the sisterhood of the travelling (sustainable) pants - The Hypothetical Blog","description":"This ultimate post discovers the sustainable fashion brand DeMoo, which is a real example of how sustainability and fashion can go together!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/","og_locale":"it_IT","og_type":"article","og_title":"IF you wanna know the REAL story behind the sisterhood of the travelling (sustainable) pants - The Hypothetical Blog","og_description":"This ultimate post discovers the sustainable fashion brand DeMoo, which is a real example of how sustainability and fashion can go together!","og_url":"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/","og_site_name":"The Hypothetical Blog","article_published_time":"2021-01-17T21:27:34+00:00","article_modified_time":"2021-01-18T07:51:52+00:00","og_image":[{"url":"https:\/\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/1a68cf52-ed1f-41bb-b91a-068f61380de6-682x1024.jpg","type":"","width":"","height":""}],"author":"isottagiorgini","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"isottagiorgini","Tempo di lettura stimato":"9 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/#article","isPartOf":{"@id":"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/"},"author":{"name":"isottagiorgini","@id":"https:\/\/thehypotheticalblog.com\/it\/#\/schema\/person\/1ed05db7d72f81e965ef529e7b782279"},"headline":"IF you wanna know the REAL story behind the sisterhood of the travelling (sustainable) pants","datePublished":"2021-01-17T21:27:34+00:00","dateModified":"2021-01-18T07:51:52+00:00","mainEntityOfPage":{"@id":"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/"},"wordCount":1212,"commentCount":0,"publisher":{"@id":"https:\/\/thehypotheticalblog.com\/it\/#\/schema\/person\/1ed05db7d72f81e965ef529e7b782279"},"image":{"@id":"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/#primaryimage"},"thumbnailUrl":"https:\/\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/1a68cf52-ed1f-41bb-b91a-068f61380de6-682x1024.jpg","keywords":["demoojeans","FASHION","sustainability","upcycle"],"articleSection":["IF The Hypothetical Blogger goes to an exhibition"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/","url":"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/","name":"IF you wanna know the REAL story behind the sisterhood of the travelling (sustainable) pants - The Hypothetical Blog","isPartOf":{"@id":"https:\/\/thehypotheticalblog.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/#primaryimage"},"image":{"@id":"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/#primaryimage"},"thumbnailUrl":"https:\/\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/1a68cf52-ed1f-41bb-b91a-068f61380de6-682x1024.jpg","datePublished":"2021-01-17T21:27:34+00:00","dateModified":"2021-01-18T07:51:52+00:00","description":"This ultimate post discovers the sustainable fashion brand DeMoo, which is a real example of how sustainability and fashion can go together!","breadcrumb":{"@id":"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/#primaryimage","url":"https:\/\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/1a68cf52-ed1f-41bb-b91a-068f61380de6-682x1024.jpg","contentUrl":"https:\/\/thehypotheticalblog.com\/wp-content\/uploads\/2021\/01\/1a68cf52-ed1f-41bb-b91a-068f61380de6-682x1024.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/thehypotheticalblog.com\/it\/2021\/01\/17\/if-you-wanna-know-the-real-story-behind-the-sisterhood-of-the-traveling-sustainable-pants\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thehypotheticalblog.com\/"},{"@type":"ListItem","position":2,"name":"IF you wanna know the REAL story behind the sisterhood of the travelling (sustainable) pants"}]},{"@type":"WebSite","@id":"https:\/\/thehypotheticalblog.com\/it\/#website","url":"https:\/\/thehypotheticalblog.com\/it\/","name":"The Hypothetical Blog","description":"Every blog post will start with a specific IF statement to fulfil your desires!","publisher":{"@id":"https:\/\/thehypotheticalblog.com\/it\/#\/schema\/person\/1ed05db7d72f81e965ef529e7b782279"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thehypotheticalblog.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":["Person","Organization"],"@id":"https:\/\/thehypotheticalblog.com\/it\/#\/schema\/person\/1ed05db7d72f81e965ef529e7b782279","name":"isottagiorgini","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2022\/10\/cropped-5.png?fit=615%2C615&ssl=1","url":"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2022\/10\/cropped-5.png?fit=615%2C615&ssl=1","contentUrl":"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2022\/10\/cropped-5.png?fit=615%2C615&ssl=1","width":615,"height":615,"caption":"isottagiorgini"},"logo":{"@id":"https:\/\/i0.wp.com\/thehypotheticalblog.com\/wp-content\/uploads\/2022\/10\/cropped-5.png?fit=615%2C615&ssl=1"},"sameAs":["http:\/\/thehypotheticalblog306975695.wordpress.com"]}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pbfKKo-Vt","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/thehypotheticalblog.com\/it\/wp-json\/wp\/v2\/posts\/3563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thehypotheticalblog.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thehypotheticalblog.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thehypotheticalblog.com\/it\/wp-json\/wp\/v2\/users\/168987535"}],"replies":[{"embeddable":true,"href":"https:\/\/thehypotheticalblog.com\/it\/wp-json\/wp\/v2\/comments?post=3563"}],"version-history":[{"count":38,"href":"https:\/\/thehypotheticalblog.com\/it\/wp-json\/wp\/v2\/posts\/3563\/revisions"}],"predecessor-version":[{"id":3665,"href":"https:\/\/thehypotheticalblog.com\/it\/wp-json\/wp\/v2\/posts\/3563\/revisions\/3665"}],"wp:attachment":[{"href":"https:\/\/thehypotheticalblog.com\/it\/wp-json\/wp\/v2\/media?parent=3563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thehypotheticalblog.com\/it\/wp-json\/wp\/v2\/categories?post=3563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thehypotheticalblog.com\/it\/wp-json\/wp\/v2\/tags?post=3563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}